OUR FIRM

Paradigm Associates is a full-service marketing, branding, advertising, public relations, promotions and event management commited to providing highly personalized services to a select number of clients.

We are a two generation family business supported by a professional multidisciplinary staff. This ideal combination provides dedicated personal attention to all our clients with the support of experienced professionals driven by a desire to exceed our client expectations.

While the agency principals have achieved recognition for their leadership in industries such as movies, real estate, travel and tourism, shopping malls, energy products, promotions and event design and marketing, Paradigm Associates has also earned a successful track record in servicing clients in other important industries including but not limited to insurance, finance and banking, automotive, retail, entertainment and supermarkets.

Paradigm Associates opened a full service office in Dominican Republic (Santo Domingo) in April 2009 to service its growing client base.

BACKGROUND

Paradigm Associates was founded in February 1998 by two successfull advertising professionals, Guillermo J. Ramis and Tita Ramirez, who also were the founders and the driving force behind McFarland & Drier International. From 1987 through 1997, McFarland & Drier International (MDI) was the de facto Hispanic and Latin American division of Miami based McFarland & Drier (M&D), one of the largest and most dynamic agencies in the Southeast U.S. during the 1980's and the mid 1990's, after which the firm was sold.

While at MDI, the key staff of Paradigm Associates seviced the Hispanic marketing needs of various key M&D clients, including the South Florida Ford Dealers, Carnival Cruise Lines, The Falls, Metrozco, Metro-Dade County Transportation Authority, Ryder, State of Florida Tourism, Hammock Dunes and Bealls Department Stores, among others.

Tita and Guillermo also worked closely with the principals of M&D Miami to develop new business and service existing clients. They were part of the team that helped bring-in important new business to M&D, including the Miami Herald, System One and Florida Tourism.

This synergy allowed the M&D and MDI team to earn valuable account assignments in Latin America and the Caribbean from high profile clients such as Walt Disney World, Carnival Hotels and Casinos and Palmas del Mar.

After the sale of M&D, Guillermo and Tita felt that the interest of their existing clients would be best served as an independent agency. This led them to start Paradigm Associates. In 2001, Francisco "Frankie" Ramis joined the firm and more recently, Inés "Nina" Ramis became part of our team, adding depth and breadth to Paradigm's management and client service staff.