We
ARE

  • Developers of custom business strategies
  • Brand-customer matchmakers
  • Enablers of the customer journey
  • Knowledgeable business partners

PARADIGM

Partner Stories

  • We work with brands in industries that matter in people's everyday lives.

Fuel and lubricants are an essential part of vehicle ownership and industrial progress. Industry brands look to us for effective communications strategies in 22 markets across the Caribbean and Central America.

Petroleum
products

Lights! Camera! Action!We do it all: help Hollywood’s top movie studios connect with fans throughout the Caribbean; support the region’s largest theater chain in their efforts; keep fans on top of the latest entertainment news through our proprietary media outlet.

film/
Entertainment

The art of fine wine/distilled spirits comes to life and is made accessible to a wider and increasingly discerning audience thanks to our mix of strategic online and offline initiatives.

Wine/
Spirits

Our digital know-how has proven crucial to establishing what will be the Caribbean’s foremost hospital center, focusing on world-class patient services to take health care to new heights through a commitment to quality and innovation.

health/
wellness

We leverage our marketing, advertising and promotional expertise to successfully meet the business objectives of Puerto Rico’s top hotels, resorts and resort residential developments on the island.

hospitality/
tourism

With our unique and insightful take on the ever-buoyant personal care and cosmetics industry, beauty is anything but skin deep.

personal
care

Our data-driven digital strategy helps Puerto Rico’s leading developer/operator of subsidized homes provide the elderly and low-income families with urgently needed housing and a more dignified quality of life.

real
estate

Business Strategy/
Consulting

Brand
Development

Creative Strategy

Online /
OfflineMarketing

Media Strategy, Planning
and Placement

Programmatic
Media

Website Development,
Design and SEO

Experimental
Marketing

Video Production

Public Relations

Social Media
Marketing

PROCESS

toolbox

Resources we use to better connect your brand with consumers

Red-Origen

A network of independent, management-owned agencies with offices throughout Latin America, the Caribbean, Spain and the U.S. Membership allows us to expand our reach beyond Puerto Rico.

Programmatic Media

Allows us to create, manage, and optimize data-driven digital campaigns across display, video, audio, native and social on multiple devices.

Clients can rest assured that we are equipped to get the most out Facebook to help them better connect with audiences.

As certified Google Ads product experts, clients know that we can optimize digital campaigns to be more efficient, effective and profitable.

A clear sign that we deliver world-class solutions by skillfully leveraging Adobe products and software.

Founded in 1998, Paradigm Associates is led by
founder and serial entrepreneur Guillermo Ramis.
Unlike other firms, our CEO is DIRECTLY
INVOLVED IN CRAFTING CLIENT SUCCESS ON A
DAY-TO-DAY BASIS.

Ramis leads a team of professionals with proven
experience in all areas of marketing and business
communications. From strategy to execution, our
team brings to the table:

Business acumen • Strategic vision • Thoughtful leadership
Effective implementation • Genuine partnership